A word about demographics and missed opportunities

Screen shot by me.
Screen shot of the sad and lonely Spanish-language option by me.

I don’t purport to know very much about running a business. Aside from deciding whether I want to take on public relations work on a by-project basis, I’ve never run my own shop.

But I can safely say that Great American Opportunities, a fundraising corporation, has dropped the ball on an additional “opportunity” for their constituents to make more money.

Back in my day, for grammar schools to raise funds, students had to sell chocolates or Christmas wrapping paper. Today, with the power of the Internet, you can imagine those opportunities have become more diverse.

My cousin’s son’s school in Florida is raising funds by using Great American Opportunities to sell magazine subscriptions. It’s much simpler now. Parents forward a link and we help raise funds by shopping.

Or so I thought.

I’m in media relations. I don’t want for many magazine or newspaper subscriptions. I have plenty and they are all digital. So I figure, I’ll shop for my parents.

My folks are Colombian immigrants and American citizens who have been living in this country for more than 40 years. Yet Spanish is still their first and preferred [reading] language. They’re senior citizens, why wouldn’t they enjoy a subscription?

Sadly, the only Spanish-language magazine Great American Opportunities offers is People en Español. No offense to the celebrity magazine industry, but my parents have no interest in who J-Lo is dating. (Well, maybe if she finally moves UP in age of the person she’s dating. Just kidding!)

Has Great American Opportunities not looked into changing demographics of this country, especially in Florida? There are a TON of Hispanics/Latinos in the United States and they are a huge buying power. The more Latino-friendly products a business offers to the Latino community, the more they will buy. (Take a hint from the many corporations that advertise and offer circulars in Spanish.)

And that, mi amigos, in my opinion, is a missed opportunity for Great American Opportunities.

In case you’re wondering, I *did* buy a subscription to help my cousin’s son’s grammar school. I bought an interesting-looking health/neuroscience magazine, but certainly would have purchased much more had there been more than one entertainment-based, Spanish-language option.

Perhaps this is something Great American Opportunities can consider in the future. After all, many of Spanish-language readers and speakers are shopping in America!

 

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